BRAND GUIDELINES
Akuity Press Kit
The fundamentals for consistent branding. Logos, colors, and typography—all in one place.
About Akuity
Akuity is the enterprise software delivery platform built by the creators of Argo CD and Kargo. It helps teams deploy applications, manage release promotion, and operate software at scale. Platform teams define workflows, verification, permissions, and approval requirements. Application teams use those workflows with fewer handoffs and can inspect application health, deployed versions, and delivery history. Built-in AI agents help investigate issues and carry out configured operational tasks. Learn more at akuity.io.
Brand logos
Use these approved logo formats to represent Akuity consistently.
Logomark
Full logo
Stacked logo
Logo clear space
Our logo should be surrounded by a safety area of clear space to ensure it is not crowded.
= x
x
x
x
x
Unacceptable logo use
To ensure consistency of the Akuity brand, see below improper logo use.
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Do not outline the logo
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Do not use alternative colors
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Do not stretch or skew the logo proportions
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Do not substitute the logo font
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Do not use the logo on top of a busy background
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Do not alter the size of the logomark A
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Do not move the placement of the logomark within the full logo
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Do not tint the logo
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Do not adjust the angle of the logo
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Do not crop the logo
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Do not adjust the roundness of the corners
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Do not place the logo over color darker than a 70% tint
Brand colors
Full brand color palette
#614CF7
C79 M77 Y0 K0
PMS 2368 C
AK Purple
#1B0C3B
C93 M99 Y38 K54
AK Dark Purple
#F04F25
C0 M74 Y100 K0
PMS 021 C
AK Orange
#6D72F9
C67 M58 Y0 K0
PMS 2366 C
AK Logo Purple
#8028D3
C71 M88 Y0 K0
PMS 266 C
AK Pure Purple
#FBD7B7
C0 M15 Y31 K0
PMS 2015 C
AK Tan
#FDF3CF
C0 M6 Y33 K0
PMS 6234 C
AK Pale Yellow
#FAFAFA
AK Grey
#ECE9FE
AK Pale Purple
#C3D8F3
C21 M7 Y0 K0
PMS 2707 C
AK Pale Blue
#0A101D
PMS Black 6 C
AK Black
Dark mode gradient
Dark purple
AK purple
Light mode gradient
Pale purple
White
Colorful gradient
AK purple · Pure purple
AK orange
Typography
ABC DM Sans Bold
ABC DM Sans Regular
ABC DM Sans Mono
ABC Inter Regular
